Sales Prospecting with Web Intelligence
Build highly targeted prospect lists using web data. Identify companies by technology usage, digital behavior, and firmographic attributes for focused, effective outreach.
Data-Driven Lead Generation
Effective B2B sales requires reaching the right prospects with relevant messaging. Web intelligence enables precise targeting based on actual technology usage, digital behavior, and objective company signals—not just self-reported firmographic data.
Targeting Capabilities
Technology-Based Targeting: Technology analysis identifies prospects using specific platforms, tools, or infrastructure. Target companies running competitor solutions, using complementary technologies, or showing adoption patterns that indicate buying intent.
Custom Segmentation: Niche research builds prospect lists matching complex ideal customer profiles. Combine technology, geography, industry, traffic, and custom criteria for precise targeting.
Competitive Intelligence: Competitor analysis identifies customers of competitive solutions for displacement campaigns. Understand competitive adoption patterns and migration opportunities.
Data Enrichment
Domain intelligence enriches prospect lists with ownership data, infrastructure details, and organizational information. WHOIS analysis provides contact starting points for outreach.
Applications
Sales development teams build targeted outbound lists. Account-based marketing programs identify high-value targets. Partner development identifies integration opportunities. Customer success monitors competitive adoption for churn prevention.